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Innovision Converts Camel Feed Barn Into Studio
3/01/03, Riyadh, Saudi Arabia
In March of 2003, Innovision Optics was invited by Diyar Najed, a production
company in the city of Riyadh, Saudi Arabia to create a video production of
the 15 X 20 foot scale architectural model of the proposed redevelopment of
the city. Riyadh, the capital city of the Kingdom of Saudi Arabia, extends 600
square miles (1600 square kilometers) and maintains a population of more than
4.7 million. In recent years Riyahd has become a high-tech oasis, a city
striving for economic growth and redevelopment while maintaining its
traditional Arab culture.
In order to create a quality production of the scale model, InnoVision Optics
converted a barn used to feed the royal family’s camel into a high-tech
production studio for Diyar Najed Studios. The transformation required
Innovision Optics to deliver 6 tons of production lights, camera equipment,
and electrical gear to Riyadh. Within one week of arrival Innovision-Optics
transformed the former barn into a motion control production center and over
the next 2 weeks produced video footage of the redevelopment model by shooting
both the scale architectural model, as well as sections of Riyadh locations.
The project was successfully completed in three weeks and the Diyar Najed
Studio requested to purchase all the equipment delivered by Innovision-Optics.
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